The beauty and wellness sector
In terms of healthcare and wellness, the world of RETAIL must adapt to new consumer behaviours: online shopping, advice in stores, promotions of all types, ...
The Healthcare and Wellness retail sector is adapting to new consumers
As a result, cash registers must be able to be part of a multi-channel approach and have access to the history of customers who visit the point of sale. Indeed, it is essential that the customer has a feeling of gratitude when he has already bought, via the Internet, products of the brand concerned, even if it is the first time that he steps on the floor of the brand's shop. A customer wherever he is, whatever his mode of purchase, must be identified as such.
Cash register software being great information sensors
It is completely natural to use them to preserve and restore all the data related to the customer (profile, transaction details,...) at the appropriate time. What could be more pleasant than to be able to remind your customer, not only that he is known but also to advise him according to the purchases he has already made inside the store, in another store of the brand or at his home by internet or from his smartphone. This notion of advice is essential when it comes to cosmetics or healthcare.
Moreover, it is necessary to be inventive in attracting consumer attention to products that are subject to strong competition and whose necessity, in times of crisis, may be called into question in a number of cases. Even if innovation and product marketing are major advantages to increase sales, price promotions remain an essential element to increase the brands' turnover. Here again, applications must include functionalities able to manage degressive discounts, product combinations, etc....
In our society, wellness is a business that is becoming increasingly important; it is also necessary to have the technological tools to approach it in a relevant and effective way.
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