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BENEFIT PARIS chooses JLR as its integrator partner for the equipment of the Retail Pro cashing software.

In collaboration with Perrine Labiche, Project Manager, JLR participated in the opening of the first Benefit Cosmetics boutique in Barcelona, then in the opening of the Paris boutique.

 "In the perspective of our European development, we were looking for a Retail Pro integrator giving guarantees of expertise but also able to get involved in an international project." admits Géraldine Lopez, Finance Director Mainland Europe, and in charge of the IT part of this project. "JLR has demonstrated the expected agility".

Pascal Jamet, Sales Director, welcomes this additional reference in the field of wellness :

« We are very happy with the trust placed in our teams and are very proud to have been chosen by Benefit Cosmetics. »

The brand has more than 60 of its own stores around the world. The next step is the opening of a boutique in Portugal by the summer, in line with the development plan for the European continent.

About Benefit Cosmetics

The first boutique was opened in 1976 in San Francisco on the initiative of two twin girls Jean & Jane Ford, after their modeling career. The brand prospered since the 1970s. Benefit's reputation led to a partnership with the prestigious luxury group LVMH in 1999. Today Benefit Cosmetics is the fastest growing luxury cosmetics brand in the USA. It is sold worldwide and continues to grow.

Address of the Parisian boutique: 56 Rue Tiquetonne (Paris 2e), in the heart of the Montorgueil district.

About JLR

JLR Distribution has been the integrator specialized in cash register software for 12 years. The company offers two software : RETAIL PRO for international brands and XLPOS to satisfy the needs of independent retailers. RETAIL PRO for international brands and XLPOS to satisfy the needs of independent retailers. We offer specialized cashing equipment, software and integration, implementation services and support contracts.

Paris, 13 February 2014.

Last update Thursday 13 February 2014