The Flagship store of the new ETAT PUR brand chose JLR to equip its store with cash register software.
The world of cosmetics is changing in response to new consumer demands. On November 25, 2011, ETAT PUR opened a concept store at 24 rue du Regard in the 6th arrondissement of Paris, following the launch of its website in June.
A solution for equipping cash registers in ETAT PUR
The brand has adopted an original approach in the marketing of its beauty products : enable customers to combine daily care with assets of their choice at an attractive price. It's like tailor-made for your skin.
ETAT PUR products have been developed and produced by the Naos group's research centre (Bioderma brands and Institut Esthederm).
As part of this project initiated by Philippe Vincent, General Manager, the question of equipping the point of sale with POS equipment and software was raised. Elsa Guillon, Customer Marketing Manager of the Naos group, analysed the market with a clear idea of what was needed for their shop:
"We were looking for a cash register software capable of managing the specificities of our business, but also of integrating the international dimension of our activity (multi-language, management of foreign taxes...)"
Elsa Guillon adopted a Cartesian and systematic approach that led to the choice of the Retail Pro software package, which is well established in luxury boutiques.
"JLR answered all our questions with a reactivity that we appreciated, thus demonstrating its solid knowledge of Retail."
For the integrator, ETAT PUR represents an opportunity to demonstrate its expertise in the particularly standardised cosmetics sector.
"As usual, we have encountered specific business requirements that must be managed at an international level by a structure committed to strong development." says Pascal Jamet, Sales Director of JLR.
Development is the future of the Pure State whose original formula is a success with the female population.